With MSC Cruises, you perceive beauty everywhere with the new campaign "For a greater beauty" It is in extraordinary experiences to be remembered forever. It is in the immense joy of discovering wonderful destinations. It is in the responsible way of traveling towards tomorrow. For us at MSC, beauty is in all these moments and many more.
This campaign encapsulates the essence of MSC Cruises. There are three fundamental pillars:
✓ Responsible actions through the use of cleaner fuel: the new ships are powered by the cleanest marine fuel available today: liquefied natural gas (LNG). The ships have quieter propellers, and the use of compressed air reduces noise. Moreover, 85% of the fresh water used on the ships is produced onboard through a desalination process.
✓ Unforgettable experiences: top-notch dining allowing you to savor international delicacies. Entertainment with Broadway-style shows, acrobatic performances, and live music. Elegant accommodations, from spacious suites with jacuzzis to cabins with sea views, panoramic balconies, and more – on our ships, there is a solution for every need.
✓ Authentic wonders: wonderful destinations thanks to an unparalleled number of itineraries and destinations that touch every corner of the Earth, including exclusive locations like the splendid Ocean Cay MSC Marine Reserve, a completely revitalized island in the Bahamas. Unique discoveries through ever-evolving itineraries allow guests to explore new flavors, sounds, and unknown panoramas. Fascinating excursions that enable discovering the most captivating places in the world through a wide range of tours.
With these premises, 2024 is set to be another record year for MSC Cruises, currently the third global brand and an increasingly undisputed leader in the Mediterranean. "MSC will register a new peak in passenger movement this year, reaching 4.2 million compared to the 4 million in 2023 (+5%), making 1,075 stops and operating with 16 ships, out of a total of 22 in the overall fleet, in the 14 ports along the coasts of Italy." In this context, "MSC's leadership is also expressed through investments in the construction of six 'Explora Journeys' ships with Fincantieri – amounting to approximately 3.5 billion euros – which, in turn, have a significant impact on the country's economy and can provide thousands of jobs both in the shipyards and in the industry," according to a statement by Leonardo Massa, Managing Director Italy for MSC.
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