Norwegian Cruise Line (NCL), the innovator in the global cruise travel industry, announced today the debut of NCL Connect, a marketing and co-branding solution that enhances the sales and marketing activities of the travel partner community, while simultaneously providing an unparalleled customer experience.
"As we remain committed to being the easiest cruise company to do business with and as part of our longstanding Partners First philosophy, we are excited to offer this new and exciting platform to our travel partners," said John Chernesky, Senior Vice President of Sales in North America. "NCL Connect is another step in the right direction of our commitment, and I look forward to seeing our travel partner community become more engaged with the brand, while simultaneously growing their businesses."
NCL Connect is a tightly integrated marketing solution where travel partners can instantly co-brand pre-designed digital content experiences with the knowledge and expertise of the Company's in-house marketing team, offering their customers an immersive look into Norwegian Cruise Line cruises. It provides travel partners with the opportunity to leverage a fully co-branded NCL departure website that customers can explore while being directed straight to the travel consultant.
NCL Connect is powered by Approach Guides technology, the leading platform in content optimization for travel brands focused on promoting best-in-class, innovative, and user-friendly applications for travel partners that enhance their personal interactions with customers. "The NCL team shares our vision for the future of trade marketing: making it personal, impactful, and above all, making it easy for travel consultants," said Jennifer Raezer, co-fondatrice e CMO di Approach Guides.
The debut of NCL Connect comes on the heels of Regent Seven Seas Cruises, Norwegian's sister brand, successfully launching Regent Connect last October.
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